If you run a business based in Jacksonville Florida, and you want to attract more footfall to it, then you should consider investing in some SEO to market your website – even if it’s a bricks and mortar business that you are primarily concerned about.
SEO and online marketing are complex topics, but they can both be hugely beneficial to any business owner. A lot of people misunderstand the value of online marketing and think that they are doing enough if they invest in PPC. That’s not how it works in the long term. If you allow yourself to focus too much on the PPC side of things, then you are slowly trapping yourself. If for any reason, you were to stop paying to promote your articles, then you would find that your traffic would dry up immediately.
SEO focuses on organic traffic. While you will still need to do regular maintenance, and update your site, promote it, and keep checking that your SEO efforts are along the right lines, a short break in your SEO work won’t result in an instant drop in traffic – because organic search is based on you being visible to people who are looking for your product or service, and whom the search engines think would benefit from being your site. This is the opposite of PPC – where if you are paying the most, your site will get seen (assuming, of course, that you aren’t violating any guidelines about quality).
Some business owners do their SEO work. Others choose not to and prefer to let a third party do it for them. If you’re a busy SME owner, and you have customer service, R&D, service delivery, order fulfillment and other work to do, then it makes sense for you to do that work, and let someone else focus on the SEO for you. After all, they have invested in the tools for keyword research and submission. They know what they are doing with editing websites and with the technical side of things. They have contacts with bloggers and the press, and they even have an existing relationship with the search engines which could prove useful if your site was penalized or needed considered for resubmission. There are a lot of things that a good SEO company can just ‘do better’ than you can. Why not let them do it?
There are international companies that specialize in SEO, and that will work with anyone who is interested in doing technical, on-site SEO work and perhaps do some basic submission and marketing. Those companies lack expertise in the local SEO stakes, however. A company that wants to reach customers in Jacksonville, Florida, would do well to reach out to an SEO marketing service based in Jacksonville, because they will know more about local business directories, events, even local slang, and will be able to use that knowledge to reach the widest possible audience. It may seem like a minor thing, but it’s that local touch which makes the difference when it comes to reaching customers who have a clear purchase intent. Instead of trying to act global, when you’re not, use that local touch and show that you are speaking to the customers in your area. They’ll appreciate it, and they’ll be more likely to buy into your company when they know that you are local and that you care. Consumers take pride in supporting friendly local businesses and giving back to the economy. Use that to your advantage, and grow to the scale you want to.